The Mexico National team was on the bubble trying to qualify for the World Cup. We wanted to highlight a key match that would determine their fate, but the national team was sponsored by Adidas. That meant we couldn’t come within 5000 feet of the stadium. So we launched a digital and street guerilla campaign with a single word, “Partetela.” One word that summed up the moment encouraging the team to “Give it your all.” The campaign caught fire on the streets of Mexico City and digitally with over 115K likes in the first 24 hours of posting.